Communicating Our Promise

Communicating the University of Alberta's promise of "uplifting the whole people" means connecting our vision, mission, values, and cornerstones with the emotional and functional attributes that define us in the minds of our audiences, both internal and external. These attributes are the keys to delivering unified and consistent messages about the U of A, our impact in advancing Alberta, and our role in uplifting people and communities locally, nationally, and globally.

 Flow Diagram: Communicating the U of A Promise