Toolkit FAQs


General Questions

Do I always have to use green and gold in my material?
It is to your benefit to use these colours as often as you can, as green and gold have been associated with the university since its inception. Although you do not have to use these colours, we encourage you to use them as they are instantly recognizable to many of our audiences.
May I use the university seal?
No. The university has two official seals and they serve specific functions on campus, including endorsing parchments and for legal contracts. The Office of the Registrar is responsible for managing the academic seal and the university secretary is responsible for managing the operational seal. Click here for more information.
May I use the Coat of Arms?
No. The Coat of Arms is the university's official heraldic symbol and is reserved for official functions hosted by the chancellor and vice-chancellor. The Office of the Registrar is charged with managing the Coat of Arms and its use. Click here for more information.

Logo Questions

Do I have to use the university logo?
Yes. You should always use the university logo whenever possible on all of your promotional material. (Do not use a sub-unit logo and the university logo at the same time.)
May I make my own logo?
No. All university logos must be created and approved by Marketing and Communications.
May I stack or centre the shield within the logo?
No. The logo must always remain intact and cannot be altered in any way. The shield and the wordmark together are the logo and should aways be thought of as a single unit. While it may be convenient to disassemble the logo to make it fit within a specific space, this practice jeopardizes the integrity and visual consistency of the logo.
May I use the shield or wordmark by itself?
No. Both the shield and wordmark must be used together at all times. It's only when these two symbols are used together that your audience will recognize our logo.
May I use the logo as a background element within my materials?
Yes. The logo may be used as a background element to enhance the look of your design, but a complete unaltered logo must still be present within the same visual surface. For more information on how to do this please click on this link.
How small can I make the logo?
The recommended size of the logo is relative to the height of the shield. We recommend the shield be no smaller than 8 mm in height for printed material and 5 mm in height for merchandise such as pens and pins, etc. For more information please visit recommended sizing on our site.
May I use any colour when using the one colour version of the logo?
Yes. The use of the full colour version of the logo is always recommended, but you have the option of using any colour you feel will work best with your material when using the one colour version of the logo.

Font Questions

Does the university have an official typeface / font?
Yes. The university's official typeface or font is DIN Pro. It's available in a wide range of weights and styles with enough variety to accommodate many typographic requirements, from bold headlines to easy-to-read body text.
How do I obtain a copy of the font?
You can obtain a copy of the full font family from OnTheHub at a reduced cost of only $45 per computer.  (Font licensing is based on installations per machine.)

We recommend that anyone who needs to produce marketing materials and intends to use our templates to have the font installed. Simply visit ualberta.onthehub.com or contact IST for more information.

What if I don't want to use the font?

You don't have to use the font. We have substitute fonts listed on our site that work well with the DIN Pro family. In fact we only recommend that people who produce marketing materials on a regular basis purchase the font.
Are there any substitute typefaces / fonts I could use?
Yes. We recommend using Arial as a san-serif replacement and Palatino as a serif option for larger bodies of text.

Trademark Questions

What is intellectual property?
It is the exercise and protection of the rights of copyrights, trademarks, trade names, trade secrets, patents, information technologies, Internet, and software.
What is the difference between trademark, copyright, and patent?
A trademark is distinguished from a copyright since a copyright applies to written works such as books, songs or artistic works such as paintings or drawings. A trademark is distinguished from a patent since a patent applies to a new idea for a machine or process or product and not the name of that machine process or product.
Definition of trademark
The Canadian Trade-marks Act defines a trademark as a mark used by a person for the purpose of distinguishing his or her goods or services from those of others. A trademark may be numbers, letters, words, a slogan, surnames, symbols, designs, or any combination of them. Colour may also be claimed as a feature of a trademark. U of A trademarks include wordmarks, such as The University of Alberta, and design marks, such as the Golden Bear, Panda, and University Coat of Arms, among others. Any acronyms, abbreviations, synonyms or any part thereof that may be construed as confusingly similar, are also protected under the Trade-marks Act. Examples include Uof A, Ualberta, AlbertaU, UA, etc.
Why are trademarks valuable?
Trademarks are an essential mechanism used by traders to enable consumers to identify particular goods. The trademark identifies both the trader and an expected level of quality for the goods. This creates value and thereby becomes an asset, which, if not protected, may lose its value.
Public notice of trademark rights
Symbols generally used to suggest to the public, in an abbreviated manner, that a word or design is a trademark are:. ® or ™ . If the mark is licensed, a footnote such as "'U of A' is a trademark of the University of Alberta, used in Canada under controlled license." might be included.
What is licensing?
Officially licensed products bring royalties to the university that support students and scholarship programs. A license is permission given by the owner of the trademark to another person to use the trademark, generally in exchange for payment of some kind. The Trade-marks Act provides for certain situations where the owners of trademarks may license others.

For example, an owner of a prohibited mark may consent to the use by others of that mark, such as: a university may permit, by way of a license, companies to manufacture and sell t-shirts, mugs, and other paraphernalia bearing the university name, marks, or logos.

What if students/campus organizations want to use a university mark?
The University of Alberta reserves the right to allow or disallow students and campus organizations the use of any university mark. For registered student groups and campus organizations seeking products with the U of A name and/or logo, the university strongly encourages them to use a licensed vendor to produce the products they are seeking to purchase.
What are the consequences of misuse of trademark infringement?
Unauthorized use of a University of Alberta trademark in any way can cause merchandise to be confiscated and can also give rise to a right in the University of Alberta to bring a legal action for injunction, monetary damages, and legal costs against the unauthorized user. Courts have awarded significant damages against trademark infringers.